Big Changes in Big Beer
Miller, the Pepsi of beer, is introducing a line of craft-brewed Lite beers. People like em, too. Love em, even.
[W]hat does it mean when the nation’s second biggest brewer takes its most popular beer and does it up, craft-style?
It’s confusing, analysts say, but it makes sense for a company like Miller Brewing Co. as it woos today’s drinker, who wants more flavorful brews. It also makes sense from a money standpoint because craft beers are growing faster than the overall beer segment, and they command higher prices.
Miller, hoping to latch on to part of that growth, announced this week it’s introducing a trio of different styles of Miller Lite, which it hopes will lure new drinkers to the craft segment.
The Miller Lite Brewing Collection, which will be nationwide by September, features variations on the brewer’s biggest brand, Miller Lite: wheat, amber and blonde ale styles, all popular among craft brewers.
The craft lites are being sold as “Lite done right.” More here.
Meanwhile, Budweiser, the Coca-Cola of beer, is spinning off Michelob, the Fanta Grape of beer.
