This Week in Bacon
From the makers of bacon salt comes “the next big thing” in bacon: baconnaise, a spreadable bacon-flavored mayonnaise. Dave Lefkow and business partner Justin Esch explain:
“We get a lot of customer e-mails with a lot of crazy suggestions for new ways to come up with bacon flavors, like lip balm,” Lefkow said. “Spreadable bacon was one such suggestion.” So, the two talked to friends in the food industry to determine the feasibility of a bacon-flavored mayonnaise. “It had to be true-bacon flavored,” Lefkow said. “I didn’t want ‘mayocan.’” So, the product went to research and development. And Lefkow said he figures he had nothing but bacon and mayonnaise for breakfast for the next six months. “I’d literally, every day, have a bite of real bacon, then a taste of the Baconnaise to see if they’d gotten it just right yet,” Lefkow said. “My cholesterol must have gone through the roof and I must have gained 10 pounds.” He was willing to make the sacrifice, knowing they were upon the precipice of “the next big thing.” Finally, last month, perfection was achieved. They made a regular and light Baconnaise.
The product launches on October 30th. For those in Seattle, a launch party is being held at Heaven Night Club in Pioneer Square, where two semi-professional wrestlers (one dressed up as a strip of bacon, the other as a jug of mayonnaise) will have a “death match” – just in time for Halloween!
Who needs candy, when you’ve got bacon-flavored mayonnaise? So, mark your calendars and don’t forget to purchase some baconnaise starting October 30th. What will these geniuses think of next?
-
product usability
-
AlexHarris
-
mandy g
