McDonald’s Gets a McMakeover
This week, McDonald’s revealed plans to revamp their product packaging to focus on the freshness and quality of their food.
The new packaging will feature pictures of products and ingredients accompanied by text aimed at “storytelling,” as Oak Brook-based McDonald’s executives put it.
For instance, the new Big Mac box is plastered with a prominent image of the burger, as well as pictures of a head of lettuce, an onion and other ingredients. “There is Only One Big Mac” proclaims a headline of sorts, with a block of text describing “what makes your Big Mac so unique.”
“With our new packaging, we are putting the focus on food,” McDonald’s Chief Marketing Officer Mary Dillon said at a press conference in Chicago. “It’s the essence of who we are.”
This marketing move comes just a few days after McDonald’s announced that they would be taking the double cheeseburger off the dollar menu, replacing it with a new “McDouble” – a double cheeseburger, but with only one slice of cheese. It’ll now cost you nineteen extra cents to get that extra slice on the double cheeseburger.
Tough times call for tough measures. The new packaging doesn’t look so bad – but who looks at the packaging anymore? It’s what’s inside that counts. Let’s just call a spade a spade. McDonald’s is not healthy, nor would I describe it as fresh, or “quality food”. We all know that – snazzy packaging with pictures of tomatoes and onions aren’t going to fool us. Still, it won’t stop me from eating it. Healthy or not, new packaging or old, I’m lovin’ it.
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Kristina
