Sweet Beans (Are Made of This)

gficI make it a point not to tell anyone my dreams, a decision underscored by the time my psychiatrist turned over his notes to the district attorney (Don’t worry, Doc — all is forgiven. BTW, the ankle bracelet comes off Tuesday. C U soon). But last night’s feature presentation showcased an odd product placement: General Foods International Coffee.

I’m not even sure of the context within my phantasm; I just remember looking over at a countertop and seeing the distinctive red-white-and-blue striped tin of Cafe Francais. What can this mean? What does it symbolize? Latent homosexual tendencies, repressed Francophilia, or — worst of all — unbridled desire for a cup of powdered milk and NescafĂ©?

General Foods International Coffees, for those too young or too stoned to remember the ’80s, are composed of the finest corn sugars and emulsifiers, and I’ve sampled them in the past. GFIC isn’t coffee — it’s a hot beverage, analogous to joe only in the same sense as Swiss Miss is to real hot chocolate. Its saccharine warmth is best enjoyed at the bottom of a double-diamond, as reward for shoveling the driveway, or after rooting around the kitchen and discovering there’s nothing else with any goddamn caffeine in the whole goddamn house. This morning, during some early Googling/self-therapy, I was surprised to learn GFIC still exists, though the tins have undergone redesign.

About ten or twelve years ago, I was nightly haunted in my sleep by the specter of Boo Berry, a visitation only finally exorcised when I discovered the cereal at a grocery I seldom frequented. Several boxes and green-stained toilet bowls later, I was able to direct the little Caspar into the light. What is it with me?

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  • KPC
    Jessica,

    You need to re-read the line becuase there is not an anti-gay sling in the post. The "worst of all" refers to a potential desire for a crappy drink, so it is indeed related to the blog.

    Chilax, enjoy a drink -- even a GFIC if it makes you happy.
  • Jessica Lee
    "latent homosexual tendencies,,, or worst of all." Nice way to sling an anti-gay comment. This Crispy, who is gay, supports your right to say whatever you want to say but I am disappointed that you said it on this blog, which is about food.
  • Jackson
    Jessica,

    It's a joke. You know, Freud and such.
  • I remember being in a store and looking at the GFIC incgredients and realizing it had nothing to do with actual coffee. It was a real object lesson in the power of advertising.
  • Weirdly, one of my most vivid childhood dreams involved waking up to find all three of the cereal monsters perched outside my bedroom, Count Chocula beckoning me with "Would you like to have some cereal?"
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